Women Behind the Magic : Yasmin Kouchouk

In honor of International Women’s Rights Day, Disney Parks Blog highlights profiles of women shaping the future. Digital Experience Director Yasmin Kouchouk is one of these global leaders. Check out her profile.

Born and raised in the Middle East, Yasmin says gender inequality was a given, with little hope for change. “When I joined Disney, I remember being in awe at the various diversity chats, champions and committees,” she said. “Seventeen years later, as a woman in Technology and Digital, I’m grateful of Disney’s continued focus. I’ve learned that it takes constant work to make progress, and that everyone is responsible for bringing about this change.”

Yasmin is currently working on enhancing the Disneyland Paris mobile app to provide a seamless guest experience by adding new features like Standby Pass and online check-in for resort arrival. 

“I constantly remind myself of Sir Richard Branson’s quote ‘Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.’” she said.  “Such a powerful message whenever I feel we are overly complicating a product or experience. Our guests are on vacation, our digital tools should enhance and simplify their experience, not add frustration! Simplifying the experience is not easy, but the challenge is what makes it interesting and fun.”

Follow along for more stories of phenomenal #WomenBehindTheMagic on Disney Parks Blog.

Disney and me, it's a long love story. I fell into it as a child and never got out. From movies to theme parks, through the history of the Walt Disney Company, to comic books, everything fascinates me.